Resources

Insights from the
Roblox economy.

Long-form analysis, workflow guides, and real case studies, all backed by the same live data the product runs on.

INSIGHTS

What we’re seeing in the data

Weekly long-form analysis pulled straight from the ingest pipeline: trending genres, retention patterns, monetization moves, regional shifts.

Browse insights20 articles

GUIDES

How to actually use the platform

Workflow guides for builders, brands, and studios. Validator playbooks, alert configurations, Dev Lens walkthroughs, and SDK integration.

Browse guides22 articles

CASE STUDIES

How teams shipped with ROLearn

Real activations, real numbers, from pre-launch validation through Earned Media Value reporting. Brands, studios, and indie devs.

Browse case studies19 case studies

Featured this week

Hand-picked reads.

TREND REPORT

Why Adventure is saturating, and three genres climbing into the gap

Adventure CCU stagnated this quarter while Town & City quietly grew 38%. We pulled the genre rotation chart back five years to see if this is a cycle or a structural shift.

8 min read

INSIGHT

The first-week retention curve that predicts every breakout

Every breakout game we tracked over 18 months shared one D1→D7 curve shape. Here's what it looks like, and how to spot it in your own analytics by day three.

11 min read

CASE STUDY

How a brand activation hit $5.1M EMV at a x5.1 cost ratio

Walking through a real activation: keyword setup, attribution methodology, the YouTube/TikTok split, and why earned media doubled the paid-media ratio.

14 min read

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Trending genresPre-launch validationStealth RadarEarned Media ValueGenre timingClone detectionBrand attributionSDK integrationRetention cohortsRevenue forecasting
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