Trend Reports
Periodic reports on Roblox market trends and movements.
A market report on the Roblox UGC catalog through Q2 2026: category-by-category trend analysis across hats, accessories, and bundles; the seller landscape; and the data-driven patterns separating breakout items from the long tail.
Cost, reach, and engagement benchmarks for brand activations on Roblox in 2026. Cost-per-visit, dwell-time, and conversion benchmarks across beauty, QSR, music, automotive, and sports verticals.
An analysis of what Roblox players search for inside the platform. With over 50 million daily searches, understanding in-platform search trends is critical for game discovery and naming.
A data report on how seasonal events affect Roblox game performance. CCU multipliers during holidays, revenue spikes, and a calendar of the 9 major seasonal windows for game developers.
A report on Roblox content trends across YouTube and TikTok in 2026. Top-performing video formats, trending game coverage, creator monetization, and the 1 trillion views milestone.
A head-to-head comparison of the two most popular Roblox game genres: Roleplay and Simulator. CCU, retention, monetization, development complexity, and content creator coverage compared.
A forward-looking report on emerging Roblox game genres heading into Q2 2026. Early signals from discovery data, rising sub-genres, developer activity trends, and investment opportunities.
A comprehensive report on the Roblox content creator ecosystem in 2026. Platform distribution, earnings data, top genres for content, and the evolving relationship between creators and developers.
An analysis of the Roblox UGC marketplace in 2026. Top-selling item categories, pricing trends, emerging styles, and revenue data for UGC creators.
A data-driven report on Roblox mobile gaming trends in 2026. Device distribution, mobile-dominant genres, session length patterns, and regional mobile adoption rates.
A market report on the Roblox horror genre in 2026. Genre size, seasonal patterns, sub-genre analysis, top performers, and content creator dynamics that make horror the most-watched genre.
A report on Roblox monetization trends in 2026. DevEx rate changes, Creator Rewards program impact, paid access experiments, ad revenue via rewarded video, and total developer payouts.
Mid-quarter market analysis for Q1 2026 covering platform growth momentum from Q4 2025, the idle/garden genre explosion, social game expansion, monetization shifts with rewarded ads, and APAC regional surge.
Comprehensive annual review of the Roblox platform in 2025, covering $4.891B revenue, DAU growth from 77.8M to 144M, record-breaking CCU milestones, genre evolution, creator economy payouts, and 2026 guidance.
Data-driven genre forecast for 2026 based on RoLearn trend analysis, covering growth genres like social-idle hybrids and competitive FPS, saturation risks in simulators and obbies, emerging sub-genres, and regional preferences.
Deep dive into the Roblox developer economy in 2025, covering $1.5B in total payouts, Q4 2025 record-breaking $477M quarter, revenue distribution analysis, DevEx policies, monetization streams, and studio economics.
Comprehensive analysis of major Roblox platform changes in 2025 including rewarded ads rollout, age verification, regional pricing, UGC marketplace evolution, graphics improvements, console expansion, and their impact on developers.
Comprehensive quarterly analysis of Roblox platform trends for Q4 2025, covering record-breaking holiday CCU, horror genre growth, gamepass conversion improvements, and the emerging social experience category.
Quarterly analysis of Roblox platform trends for Q3 2025, covering the summer engagement surge, RPG genre revival, console player growth, and back-to-school CCU patterns.
Quarterly analysis of Roblox platform trends for Q2 2025, covering the brainrot phenomenon, FPS genre competition, UGC monetization breakthroughs, and the declining average game lifespan.