Launching a Brand Workspace on RoLearn: A Step-by-Step Guide

The RoLearn Brand Workspace is the surface enterprise brand teams use to track activations end to end: from pre-launch forecasting, through live campaign monitoring, to board-ready ROI reports. This guide walks through the steps a new enterprise team should take in the first day after their Brand Workspace is provisioned. By the end you will have a configured Brand Profile, attached games, active cross-platform conversation tracking, and your first Mission Control read.

Prerequisites

Before you start, confirm the following are in place:

• An Enterprise plan. The Brand Workspace is gated to the Enterprise tier. If you are still on Studio, your account manager can walk through pricing on the Pricing page or take it to a sales conversation via Contact Sales.
• A team workspace with at least one editor seat. The user setting up the workspace needs at least the editor role; brand profile deletion requires the owner role.
• Brand identity inputs ready. Brand name, domain, one-line description, the search keywords your brand uses across social platforms (with intentional false-positive filters), and target-audience designation. Five minutes of pre-work saves twenty minutes during setup.
• Game place IDs for any owned or sponsored experiences. The numeric place IDs from each Roblox experience the brand owns, sponsors, or has a partnership stake in. Find these in the Roblox Creator Hub URL for each experience.

Step 1 — Create your Brand Profile

Open Brand Settings from the Brand section of the sidebar and select the Profiles tab. Click Create Brand Profile. The required fields:

• Brand name. The display name used everywhere in the workspace. Keep this short; long names truncate in campaign rows.
• Brand domain. Used for media-outlet attribution and link tracking. Use your primary marketing domain (the one you would put on a billboard), not your corporate parent domain.
• Industry. Drives benchmark comparisons in the Benchmarks tab. Pick the closest match; you can change it later.
• Target audience. One of Gen Alpha, Gen Z, Millennial, or Gen X+. This is used by the OMNI-EMV audience multiplier and informs the Pre-Launch Predictor. Choose honestly; choosing too young inflates forecast numbers in ways finance will eventually catch.
• Short description. A one-paragraph brand statement used by the Integration Planner to compute brand×game match scores.

The first profile you create is auto-promoted to your team's default brand. If you manage a portfolio of brands under one enterprise workspace (common for holding-company agencies), create additional profiles for each, and use the team-settings panel to switch the default between them as the focus brand changes.

Step 2 — Attach your games

Open Brand Settings, select the Experiences tab, and click Add Experience for each game you want the workspace to track. For each experience:

• Enter the place ID. The system will resolve it to the universe ID, name, and creator using the Roblox API. Verify the resolved name matches what you expected before saving; place IDs can be mistyped in ways that resolve to unrelated experiences.
• Mark the ownership type. "Owned" if the brand publishes the experience directly. "Sponsored" if the brand paid for placement inside someone else's game. The distinction drives which SDK integration paths and reporting permissions unlock for the experience.
• Attach to a Brand Profile. If your workspace has multiple brand profiles, attach each experience to the correct one. Multi-attach is supported for co-branded activations.

For owned experiences, you can optionally generate a per-experience SDK ingest key from the Experience drawer. The key is shown exactly once at issuance — copy it and store it in your secrets manager immediately. The SDK lets you stream in-game events directly to RoLearn for richer attribution; see the SDK install guide for the Roblox Lua, Unity C#, and Steamworks integration paths.

Step 3 — Configure cross-platform keyword tracking

This is the highest-leverage step in the setup, and the one most teams under-invest in during their first session. The Brand Workspace listens for brand mentions across YouTube, TikTok, Instagram, Twitter, Twitch, and the press, and attributes them back to specific games or campaigns. The quality of the attribution is entirely a function of how well the keyword configuration is built.

For each experience, open the Experience drawer and go to the Social Tracking section. For each platform, you will configure:

• Positive search keywords. The terms creators and players use to refer to the experience. Include the official name, common abbreviations, hashtag forms, and creator nicknames. Five to twelve terms per platform is typical.
• Negative keywords. The terms that produce false positives. If your brand shares a name with an unrelated show, song, or person, list disambiguating negative terms aggressively here. Under-investment in negative keywords is the single most common cause of inflated earned-media reads.
• Brand polling tier. Tier 0 polls every 6 hours (default for live or upcoming campaigns), Tier 1 polls daily (default for evergreen tracking), Tier 2 polls weekly (for cold properties). Polling cost is paid out of the workspace's platform rate budget; over-tiering one experience reduces headroom for everything else.

The system applies the polling tier to the cross-platform crawler fleet. Within 6-24 hours of saving, the Earned Media tab in the Brand Workspace will begin showing attributed creator content, articles, and conversation against the experience. If you see zero hits after 24 hours, the most likely cause is keywords that are too narrow; revisit and broaden.

Pre-launch, the configuration above also feeds Mission Control's notification stream. When a high-confidence brand mention lands on a Tier 0 experience, the workspace pushes a notification to every member of the team, with the creator and platform inline. This is how brand teams catch breakout creator content in the first few hours instead of the next morning's report.

Step 4 — Build your first campaign

Open the Brand section's Activations tab and click New Campaign. Campaigns are the central time-windowed primitive in the workspace — every dashboard, board report, and predictor read keys off campaigns rather than experiences directly. For each campaign:

• Name and brand. The brand profile the campaign rolls up to. Used by Mission Control to filter the live view to a focus brand.
• Start and end dates. Used to scope every metric read in the campaign view. End-dated campaigns are auto-archived; re-open them if you extend a flight.
• Budget. Total all-in budget in USD cents. Used to compute cost-per-visit and cost-per-engaged-minute against attributed reach.
• Attached experiences. One or more from the experiences you added in Step 2. A campaign can span multiple experiences (a multi-place activation) or be a single-experience flight.
• Platforms in scope. Limits the Earned Media attribution to a subset of platforms. Leave at "All" for the default; restrict only when there is a reason (regulatory, contractual).

Once saved, the campaign appears in the Activation Atlas. Within 24 hours of the campaign's first attributed metric write, you will see CCU, visits, and earned-media counters populate. If the campaign is pre-launch, the Pre-Launch Predictor returns a k-nearest-neighbors forecast on expected eMV, ratio, and peak CCU based on historically similar campaigns in your industry and genre.

Step 5 — Read Mission Control

Mission Control is the workspace's home view. Open it from the Brand sidebar item, or navigate to the Activations section's overview tab. The view is organized into four blocks:

• Headline metrics. The 90-day rollup of total brand value, in-game eMV, social earned-media value, and the spend-equivalent of that earned media (what comparable impressions would have cost on linear TV, paid social, and DOOH).
• 12-week brand-value timeline. Weekly buckets showing how earned, in-game, and spend-equivalent values compounded over the past quarter. Hover any week for the campaign-level contribution.
• Top activations. The currently-live or upcoming campaigns sorted by attributed eMV. The fastest read on "where is the brand winning right now".
• Notifications. The team-shared event stream (sourced from the per-team Redis stream backingbrand:events:{team_id}). High-confidence brand mentions, peak-CCU events, and creator breakouts all surface here within minutes of detection.

If Mission Control is empty after Step 4, the most likely cause is that no campaigns are within the live window. Mission Control deliberately excludes archived campaigns; switch to the Activations Atlas for historical view.

Step 6 — Run a first board report

The Board Reports tab generates the PDF most enterprise customers use as their primary deliverable to brand leadership and finance. Click Generate Report; select the period (default last 90 days), the brand profile, and the campaigns in scope. The report runs asynchronously and writes to the report storage directory; you receive a notification when the PDF is ready.

The generated report contains:

• Headline metrics with period-over-period comparisons.
• The 12-week brand-value timeline rendered as a chart.
• Per-campaign rollup: visits, peak CCU, eMV, cost, ratio, attributed creators.
• Earned-media breakdown by platform and a sentiment-mix donut.
• Top attributed creators and articles.
• The methodology footer (formula labels, coefficient versions, period definitions) that audit-conscious finance teams ask for.

Reports are private by default. Use the Share action (requires admin or owner role) to email the PDF to a stakeholder list, or download and route through your own approval pipeline.

Step 7 — Wire up notifications and team prefs

Finally, open Notification Preferences (Brand Settings → Notifications) and configure per-event delivery for each team member. The notification types worth subscribing to on day one:

• High-confidence brand mention on Tier 0 experiences. Catches breakout creator content as it happens.
• Peak-CCU events on live campaigns. Surfaces the moments worth re-amplifying via social or paid.
• Campaign window endings. 7-day and 1-day notice on flights about to close, so wrap-up reads do not slip.
• Negative-sentiment crisis detection. Fires when the rolling sentiment ratio for a live campaign drops below the configured floor. Critical for crisis-comms teams.

Each team member's preferences are stored on their user record, not at the team level, so each person can tune their own signal. For shared-distribution use cases (a generic "brand-ops" inbox that everyone watches), use the campaign-level webhook integrations (covered in the Integrations tab).

What good looks like after week one

A new Brand Workspace setup is in a healthy state when, at the end of the first week:

• At least one Brand Profile exists and is set as the team default.
• All current owned and sponsored experiences are attached.
• Every active or upcoming experience has cross-platform keyword tracking configured with both positive and negative terms.
• The Earned Media tab shows attributed content (not zero) for each active experience.
• At least one campaign exists per active flight, with a budget set, so cost-per-visit can be computed.
• At least two team members have notification preferences configured.
• A first Board Report has been generated end-to-end as a dry-run, even if the period is short.

Once the workspace is in this state, the recurring operational cadence is light: review Mission Control daily, generate a board report monthly, refresh keyword configurations whenever a new creator nickname or hashtag form starts trending, and revisit the brand profile's target-audience setting whenever the brand's positioning shifts. For a longer-form look at how brand teams use the workspace through a campaign lifecycle, see the Beauty Brand Activation case study and the ROI Benchmarks 2026 report.