INTELLIGENCE · PUBLIC ARCHIVE
Brand Activations
Every major brand activation on Roblox since 2018. Browse by brand, year, genre, or outcome. Free tier shows the timeline and basic metrics — Studio+ unlocks deeper filters, full CCU curves, and earned-media drilldown.
Activations Tracked
6
Since 2018
Active Brands
4
Of 6 archived
Cumulative Peak CCU
34K
Across all activations
Top Genre
Lifestyle
2 of 6 activations
All yearsAll genresAll outcomesStudio+ for deeper filters
2022 · ROLEPLAY
Walmart Land
by Walmart
Active
Peak CCU
4.2K
2021 · SPORTS
Nikeland
by Nike
Active
Peak CCU
7.6K
2022 · LIFESTYLE
Gucci Town
by Gucci
Active
Peak CCU
3.1K
2021 · SPORTS
Vans World
by Vans
Active
Peak CCU
11K
2022 · LIFESTYLE
Forever21 Shop City
by Forever21
Ended
Peak CCU
2.4K
2022 · SIMULATOR
Chipotle Burrito Builder
by Chipotle
Ended
Peak CCU
5.8K
See full ROI and earned media
Studio unlocks full CCU curves and similar-activation recommender. Enterprise adds earned-media drilldown, eMV, and data export.