Bring your IP to virtual worlds. Bring the numbers home.
Activations on Roblox shouldn't be a leap of faith. RoLearn turns plays, mentions and stream chatter into Earned Media Value your finance team will sign off on. Same rigour you apply to paid. Receipts attached.
AURELIA · Atelier Tower
CCU
9.2K
eMV
$5.1M
Ratio
5.57x
Sentiment
net +7178%
Positive 78%
Neutral 16%
Negative 6%
Time Spent with Brand
14.2 yrs
+24%cumulative playtime
Earned Media Value
$8.84M
+22%views × CPM + engagement
Total Views
42.6M
+31%organic videos + posts
Spend Equivalent
$9.60M
+15%vs blended CPM
Kingdom of essentia Tycoon
Tycoon · Roblox · since Jul 2024
Total Playtime
142 yrs
cumulative SDK
Earned Media Value
$10.3K
▲ +394%
Total Visits
8.4M
all-time
Total Views
917.7K
▼ -2.5%
Your next-gen customer doesn't watch. They play.
Attention is deeper, sessions are longer, loyalty compounds through gameplay. The brands winning here have a number for every move, the same way you do for paid social. RoLearn is that number.
The real Workspace panels
Earned media, attributed by channel — not a vanity total.
Earned Media Value (eMV) Over Time
$0,0M
Views Over Time
0,0M
Engagement Over Time
Last 14 days31
BrandZone touches + survey responses
Audience Demographics
Based on in-game player geography
Age & gender breakdowns aren't available — Roblox doesn't expose them on the ingest path.
Three moves that decide every activation.
Where to play. Who to play with. How to prove it worked.
Pick the platform before the platform picks you.
Not every platform is the right fit. We pull the receipts so you can put your money where your audience already is.
See every live brand on Roblox
Activations across Roblox, Fortnite Creative and ZEPETO, indexed daily and ranked by attention.
Benchmark three ways
Compare any activation to your portfolio, the industry, or named competitors.
Spot the audience early
Trending genres, breakout creators and rising regions, surfaced before the chart catches up.
Timeline · 2023 – 2026
Integration Planner · Top matches
4 of 12
Dress To Impress
by DTI Team
Live CCU
155K
Total visits
6.4B
Avg session
22m
Royale High
by callmehbob
Live CCU
92K
Total visits
9.1B
Avg session
34m
Livetopia
by PlayGY Studio
Live CCU
48K
Total visits
5.2B
Avg session
26m
Brookhaven RP
by Wolfpaq
Live CCU
610K
Total visits
60B
Avg session
28m
Signals, not a pitch deck.
The Integration Planner ranks games by the brand keywords they overlap, then shows live CCU, visits and session length. You see why each game made the list.
Matched on keywords, not a black box
Games ranked by the exact brand keywords they overlap. No opaque fit score.
Live signals on every match
See real CCU, total visits and average session length before you shortlist.
Reach out direct
Message the studio inside the workspace. No agency markup.
Give your board a number they trust.
Virtual world spend has to stand next to paid social, programmatic and DOOH. We translate engagement, attention and earned media into the language your CFO already speaks.
One number, two ways to defend it
Media-Comparable value and Direct Business Impact, side by side.
Four audited layers
In-game plays, social, creators and press, adjusted for fake traffic and decay.
Sentiment-weighted, de-duplicated
Scored across platforms so nothing gets counted twice.
A range, not a guess
A 95% confidence band, plus one-click PDF reports and CSV export.
Sentiment composition
LLM scoring on transcript + comments · refreshed hourly
78%
Positive
OMNI-EMV breakdown
Media-Comparable + Direct Business Impact
MCE
$7.9M
DBI
$0.9M
- In-game plays$4.1M
- Social earned media$2.6M
- Creators & streams$0.8M
- Editorial press$0.4M
95% confidence range · $7.1M – $9.4M
One workspace, the whole activation lifecycle.
Plan it, run it live, and prove it, without leaving the room.
Mission Control
Your headline KPIs on one screen.
Activation Atlas
Every activation on one timeline.
Live Activations
Real-time CCU, events and sentiment.
Audience Affinities
Who showed up, by country and genre.
Drop Calendar
Catch launch clashes before they happen.
Pre-Launch Predictor
Forecast eMV before you spend.
Benchmarks
You vs your portfolio, industry or rivals.
Spend Equivalent
Playtime, priced in paid-media dollars.
Board Reports
One-click PDF for the exec read-out.
One index across every virtual platform
Live on Roblox today. Fortnite and Steam are next on the roadmap — the same coverage, one workspace.
Fortnite
Creative analytics, brand-activation tracking and earned-media indexing.
Steam
PC player trends, wishlist momentum and cross-platform earned media.
Talk to the team
Book a 20-minute demo.
Bring one activation you're planning. We'll show you the data we'd use, the comp set you'd be measured against, and the eMV range we'd project.
Live activation
5.57x
eMV to spend ratio
AURELIA · Atelier Tower · Last 14 days
Brand teams who stopped guessing.
Customer names withheld at request
We used to spend the first week of every report explaining the platform. Now we open with the number and move on.
VP Brand Marketing
Top-5 athletic apparel
Procurement signed off on the next activation the same week we showed them the eMV pull-through versus our paid social CPM.
Head of Gen-Z Marketing
Global QSR
The transparent match view killed three pitches we would have run on instinct. Saved a quarter of the budget on day one.
Director, Cultural Marketing
$1B+ beauty
Stop guessing. Start proving.
The next activation deserves a number you can defend.
Book the walkthrough. Leave with the data we'd build your case on.
