Tu Dang
Founder of ROLearn
I study how games become businesses, media channels, and virtual economies.
ROLearn began as a set of scripts for answering a question nobody could answer cleanly: what is actually happening inside a game economy, in numbers a business can act on. It grew into a collection pipeline that tracks concurrent players, catalogue prices, and earned media across eight platforms, and into products used by developers, studios, and brand teams.
The research published here is the same work the software does, written up. The commitment is the one the platform makes: show the sample, show the window, show the method, and say what would make the number wrong.
89 articles
Insights
A pricing-strategy guide for Roblox UGC sellers in 2026: why the 5-25 Robux band dominates breakouts, how to price coordinated bundles, when premium pricing actually works, and the five pricing mistakes new sellers make.
2026-05-24
A side-by-side comparison of ROLearn and RTrack for tracking Roblox games in 2026. Where each tool wins, where each falls short, and which you should pick based on what you actually need.
2026-05-24
The Roblox Creator Dashboard is free and first-party. ROLearn is third-party with a paid tier. They are not substitutes. Here is exactly what each one does, where they overlap, and the workflow that uses both.
2026-05-24
A complete map of Roblox analytics tools in 2026: first-party (Creator Dashboard), third-party trackers (ROLearn, RTrack), generic SDKs (GameAnalytics, Amplitude), and which workflow each fits.
2026-05-24
A decision framework for brand teams choosing between Roblox and Fortnite for an immersive activation. Audience, cost, creative flexibility, measurement maturity, and the case for each platform.
2026-05-23
A walkthrough of the 10-layer bivariate forecasting stack powering ROLearn's Catchup Yardstick — from feature engineering to survival analysis, conformal calibration, and the cold-start fallback.
2026-05-22
CCU (Concurrent Users) is the most important metric for Roblox game success. Learn what CCU means, why it matters, and how to track and improve your game's concurrent player count.
2026-03-06
A complete breakdown of how Roblox developer revenue share works in 2025-2026, including DevEx rates, Creator Rewards, and how the payout system compares to other platforms.
2026-03-06
Everything you need to know about Roblox Creator Rewards payout rates in 2026. How the program works, how payouts are calculated, and strategies to maximize your creator earnings.
2026-03-06
Real data on how much Roblox developers earn in 2025-2026. From hobbyist earnings to top creator revenues exceeding $1M per year, with breakdowns by game size and genre.
2026-03-06
Data-driven analysis of the most unsaturated Roblox game genres in 2026. Find profitable niches with high player demand and low competition using opportunity scoring.
2026-03-06
Strategies and data behind successful Roblox content creators on YouTube and TikTok. Learn what content formats drive views, how to pick games to cover, and growth benchmarks.
2026-03-06
An in-depth analysis of how Roblox surfaces games to players through its discovery algorithm. Understand the ranking factors, search optimization, and how to increase your game's visibility.
2026-03-06
Reaching 10,000 concurrent users is a major milestone for any Roblox game. Learn what 10K CCU means for revenue, visibility, and growth — plus strategies to achieve it.
2026-03-06
The definitive guide to YouTube SEO for Roblox content creators. Discover the highest-performing keywords, tag strategies, and title formulas that drive views and subscribers.
2026-03-06
A data-driven analysis of what it takes for a Roblox game to appear on the Trending page. Learn the CCU velocity thresholds, engagement signals, and patterns behind trending games.
2026-03-06
Roblox rewarded video ads launched in 2025 and are now live across hundreds of experiences. Learn how they work, their revenue potential compared to gamepasses, and best practices for implementation.
2026-02-18
Asia-Pacific bookings surged 96% in Q4 2025, with Japan, India, and Indonesia leading extraordinary growth. Explore what this means for developers targeting international audiences.
2026-02-15
Grow a Garden shattered Roblox CCU records in 2025, surpassing even Fortnite. We analyze the mechanics, viral dynamics, and developer strategies behind the biggest game on the platform.
2026-02-12
Concurrent users (CCU) is the single most reliable indicator of a game's health and revenue potential on Roblox. Learn why CCU matters more than visits, likes, or favorites.
2026-02-10
Roblox paid out over $1.5 billion to creators in 2025, with Q4 alone reaching $477 million. We analyze the payout landscape, revenue distribution, and what it takes to earn as a Roblox developer.
2026-02-08
Over 60% of Roblox daily active users play on mobile devices. Learn the UI/UX best practices, performance considerations, and monetization strategies that mobile-first design demands.
2026-02-05
Not all Roblox genres offer equal opportunity. Learn how to use saturation analysis to find where new games can still break through.
2026-01-28
Learn how to build a multi-tier gamepass pricing strategy that maximizes revenue. Data-driven insights from top-earning Roblox games on pricing tiers, conversion rates, and monetization timing.
2026-01-15
Most Roblox games lose 60-80% of their players within the first week. Learn what causes the 7-day retention cliff and the proven strategies top games use to beat it.
2025-12-20
Timing your game launch and updates around Roblox seasonal patterns can boost engagement by 30-50%. Learn the best windows for launches, updates, and events throughout the year.
2025-12-05
Case Studies
A composite case study of a top-100 beauty brand activation on Roblox: 12.4M visits in 30 days, 19-minute median dwell time, 2.9x earned-to-paid media multiple, and the playbook that produced it.
2026-05-23
A detailed case study of how a Roblox content creator grew from zero to one million YouTube subscribers. Strategy breakdowns, content pivots, and monetization milestones.
2026-03-06
How a roleplay game leveraged partnerships with 20+ Roblox content creators to build a thriving 500K-strong community and sustain 15K average CCU.
2026-03-06
A case study of how a Roblox horror game strategically leveraged content creator partnerships to drive viral growth, reaching 50K concurrent users within three months of launch.
2026-03-06
A case study breaking down how a Roblox content creator achieved 10 million TikTok views in 30 days. Content strategy, posting cadence, sound selection, and cross-platform growth tactics.
2026-03-06
A case study of how a UGC creator built a six-figure income selling avatar items on the Roblox marketplace. Design philosophy, pricing strategy, and marketplace dynamics.
2026-03-06
How a pet simulator game used a structured content creator marketing campaign to grow from 2K to 25K CCU. Budget allocation, creator selection, content calendar, and ROI analysis.
2026-03-06
The explosive rise and rapid decline of Steal a Brainrot, the Roblox game that hit 25.4 million concurrent users by riding meme culture. Lessons in viral design and sustainable growth.
2026-03-06
A transparent revenue breakdown of how a three-person Roblox studio earned $100K through DevEx over 18 months. Monthly revenue timeline, cost structure, and profitability analysis.
2026-03-06
A case study of how an obby game designed specifically for mobile players achieved 10 million visits in 90 days. Touch control optimization, session design, and mobile-first UI decisions.
2026-03-06
Three mini case studies of successful developer-creator collaborations on Roblox. Partnership structures, negotiation tips, content integration, and measurable growth outcomes.
2026-03-06
The complete case study of Grow a Garden — the idle gardening game that shattered every concurrent player record on Roblox, surpassing even Fortnite with 21.9 million CCU by leveraging AFK-friendly design, viral trading mechanics, and a deceptively simple seed-to-harvest loop.
2026-02-16
A deep-dive case study of RIVALS, the competitive first-person shooter that proved FPS games can thrive on Roblox by combining polished gunplay, ranked matchmaking, and a cosmetic-driven economy to sustain 320K+ CCU and 11.8 billion visits.
2026-02-10
An in-depth case study of how anime-inspired fighting games on Roblox maintain 100K+ concurrent players through weekly update cycles, gacha-style collection mechanics, IP-inspired design, and sophisticated retention funnels — without violating copyright.
2026-02-04
A case study of how an obby game broke through one of Roblox's most saturated genres by empowering players to create, share, and monetize their own levels — transforming a simple platformer into a UGC-powered economy with sustained engagement.
2026-01-28
A detailed case study of how a multiplayer horror game on Roblox engineered a self-sustaining viral loop — where players scream, clip, share on TikTok, and recruit new players — combining proximity voice chat, social fear design, and platform-native content optimization.
2026-01-20
An in-depth case study of how a mid-tier simulator game on Roblox grew from 500 concurrent users to 50,000 CCU in three months through strategic content updates, monetization redesign, and community building.
2026-01-10
A detailed case study of how a horror game on Roblox went from launch to 25,000 concurrent users in just 60 days by leveraging genre advantages, content creator virality, and atmospheric multiplayer design.
2025-12-15
A case study examining how a tycoon game on Roblox tripled its revenue by restructuring its monetization from two gamepasses to a full pricing ladder, introducing developer products, and running seasonal limited offers.
2025-11-20
A case study of how a social RPG on Roblox grew to 100,000 concurrent users through community building, UGC integration, player-driven events, and social systems that tripled retention rates.
2025-10-25
Trend Reports
A market report on the Roblox UGC catalog through Q2 2026: category-by-category trend analysis across hats, accessories, and bundles; the seller landscape; and the data-driven patterns separating breakout items from the long tail.
2026-05-24
Cost, reach, and engagement benchmarks for brand activations on Roblox in 2026. Cost-per-visit, dwell-time, and conversion benchmarks across beauty, QSR, music, automotive, and sports verticals.
2026-05-23
An analysis of what Roblox players search for inside the platform. With over 50 million daily searches, understanding in-platform search trends is critical for game discovery and naming.
2026-03-06
A data report on how seasonal events affect Roblox game performance. CCU multipliers during holidays, revenue spikes, and a calendar of the 9 major seasonal windows for game developers.
2026-03-06
A report on Roblox content trends across YouTube and TikTok in 2026. Top-performing video formats, trending game coverage, creator monetization, and the 1 trillion views milestone.
2026-03-06
A head-to-head comparison of the two most popular Roblox game genres: Roleplay and Simulator. CCU, retention, monetization, development complexity, and content creator coverage compared.
2026-03-06
A forward-looking report on emerging Roblox game genres heading into Q2 2026. Early signals from discovery data, rising sub-genres, developer activity trends, and investment opportunities.
2026-03-06
A comprehensive report on the Roblox content creator ecosystem in 2026. Platform distribution, earnings data, top genres for content, and the evolving relationship between creators and developers.
2026-03-06
An analysis of the Roblox UGC marketplace in 2026. Top-selling item categories, pricing trends, emerging styles, and revenue data for UGC creators.
2026-03-06
A data-driven report on Roblox mobile gaming trends in 2026. Device distribution, mobile-dominant genres, session length patterns, and regional mobile adoption rates.
2026-03-06
A market report on the Roblox horror genre in 2026. Genre size, seasonal patterns, sub-genre analysis, top performers, and content creator dynamics that make horror the most-watched genre.
2026-03-06
A report on Roblox monetization trends in 2026. DevEx rate changes, Creator Rewards program impact, paid access experiments, ad revenue via rewarded video, and total developer payouts.
2026-03-06
Mid-quarter market analysis for Q1 2026 covering platform growth momentum from Q4 2025, the idle/garden genre explosion, social game expansion, monetization shifts with rewarded ads, and APAC regional surge.
2026-02-20
Data-driven genre forecast for 2026 based on ROLearn trend analysis, covering growth genres like social-idle hybrids and competitive FPS, saturation risks in simulators and obbies, emerging sub-genres, and regional preferences.
2026-02-14
Deep dive into the Roblox developer economy in 2025, covering $1.5B in total payouts, Q4 2025 record-breaking $477M quarter, revenue distribution analysis, DevEx policies, monetization streams, and studio economics.
2026-02-06
Comprehensive annual review of the Roblox platform in 2025, covering $4.891B revenue, DAU growth from 77.8M to 144M, record-breaking CCU milestones, genre evolution, creator economy payouts, and 2026 guidance.
2026-01-31
Comprehensive analysis of major Roblox platform changes in 2025 including rewarded ads rollout, age verification, regional pricing, UGC marketplace evolution, graphics improvements, console expansion, and their impact on developers.
2026-01-25
Comprehensive quarterly analysis of Roblox platform trends for Q4 2025, covering record-breaking holiday CCU, horror genre growth, gamepass conversion improvements, and the emerging social experience category.
2025-12-31
Quarterly analysis of Roblox platform trends for Q3 2025, covering the summer engagement surge, RPG genre revival, console player growth, and back-to-school CCU patterns.
2025-09-30
Quarterly analysis of Roblox platform trends for Q2 2025, covering the brainrot phenomenon, FPS genre competition, UGC monetization breakthroughs, and the declining average game lifespan.
2025-06-30
Guidance
A practical playbook for going from zero to a sustainable Roblox UGC seller business: catalog cadence, item design discipline, creator-seeding, bundle strategy, and the milestones to plan against.
2026-05-24
A start-to-finish guide for building Roblox games with Studio. Covers project setup, Luau scripting fundamentals, testing, publishing, and post-launch iteration.
2026-04-27
Updated Roblox DevEx requirements for 2026 — eligibility criteria, exchange rates, ID verification, cashout process, and strategies to reach 100K Robux faster.
2026-03-13
Everything you need to know to start a successful Roblox YouTube channel in 2026. Equipment, channel setup, content ideas, SEO basics, thumbnail design, and realistic growth expectations.
2026-03-06
A practical guide to optimizing your Roblox game for search discovery. Learn how to craft titles that rank, write keyword-rich descriptions, and use tags strategically for maximum visibility.
2026-03-06
A practical guide for Roblox developers on finding, approaching, and partnering with content creators. Deal structures, outreach templates, ROI measurement, and red flags to avoid.
2026-03-06
A complete guide to the Roblox Developer Exchange (DevEx) program. Eligibility requirements, current exchange rates, the cashout process, tax obligations, and tips to maximize your earnings.
2026-03-06
A comprehensive guide to pricing gamepasses on Roblox. Pricing psychology, tiered gamepass ladders, A/B testing strategies, conversion rate benchmarks, and common pricing mistakes to avoid.
2026-03-06
A step-by-step guide to building and growing a thriving Discord community for your Roblox game. Server setup, channel structure, moderation, engagement events, and linking Discord to in-game rewards.
2026-03-06
A practical guide to creating and selling user-generated content (UGC) avatar items on Roblox. From 3D modeling basics to marketplace pricing strategy and marketing your creations.
2026-03-06
A strategic guide to choosing the optimal launch window for your Roblox game. Seasonal patterns, genre-specific timing, competitor analysis, and a month-by-month launch calendar.
2026-03-06
A practical guide to creating viral Roblox TikTok content. Video formats that perform, posting schedules, sound selection, hashtag strategy, and cross-platform growth tactics.
2026-03-06
A beginner-friendly guide to tracking and understanding your Roblox game metrics. Learn what CCU, visits, likes, and favorites mean, how to read dashboards, and how to use data to grow your game.
2026-03-06
A practical guide to optimizing player retention during the critical first seven days. Covers Day-1 benchmarks, onboarding hooks, daily return mechanics, the Day-3 wall, social retention multipliers, and genre-specific retention targets.
2026-02-17
A practical guide to implementing Roblox rewarded video ads, covering eligibility, placement strategy, reward design, performance benchmarks, and how to balance ads with gamepass monetization.
2026-02-13
An advanced guide to leveraging Roblox regional pricing for global reach. Covers APAC growth trends, region-specific pricing strategies, conversion rate improvements, arbitrage prevention, and real-world case examples.
2026-02-09
A beginner-friendly guide to planning game update schedules on Roblox. Covers weekly vs bi-weekly vs monthly rhythms, content calendars, seasonal events, announcement strategies, and how to measure update impact on CCU.
2026-02-03
A comprehensive beginner guide to monetizing your Roblox game, covering gamepasses, developer products, the pricing ladder approach, retention-first timing, conversion benchmarks, and common mistakes to avoid.
2026-02-01
A guide to using analytics and data for Roblox game design decisions. Covers key metrics, dashboard setup, CCU pattern interpretation, A/B testing, competitive analysis with ROLearn tools, and common data misinterpretations.
2026-01-27
An intermediate guide to keeping players coming back to your Roblox game. Covers onboarding, daily reward systems, social hooks, progressive difficulty, and session length optimization.
2026-01-20
A beginner guide to choosing the right genre for your Roblox game. Learn how to use saturation scores, find your niche through genre intersections, validate concepts, study competition, and decide when to follow trends versus innovate.
2026-01-05
An advanced guide to scaling your Roblox game through the four growth phases. Covers sponsored ads ROI, content update cadence, team building, influencer partnerships, and managing server costs at scale.
2025-12-10
A beginner tutorial walking through every ROLearn analytics page — Trending, Popular, Revenue Simulator, Clone Analysis, Genre Opportunities, and CCU Forecasts — and how to use each for data-driven decision-making.
2025-11-25